Simo Kouidi
Founder & CEO
"Built from nothing, designed to empower"
From working night shifts at a call center in Morocco to leading global Business Intelligence at CHANEL, my journey has been built on resilience, vision, and relentless learning.
After earning an MBA and IT diploma in Belarus while self-funding my education on $20 a week, I returned home and saved again to move to Hong Kong with just $3,000 and a dream.
Through years of focus and persistence, I rose to design and lead high-impact data solutions at scale.
In 2024, I founded ELECTRIX to help organizations worldwide turn data complexity into decision-making clarity—faster and with confidence.
AND DATA MY JOURNEY TO THE TOP
TO ELECTRIX FROM MOROCCO TO GLOBAL LEADERSHIP
My path wasn’t linear, but it was intentional. I combined business knowledge with technical expertise to solve real-world challenges. From Morocco to Belarus to Hong Kong, every step sharpened my belief: the right data, delivered the right way, changes everything. I led the global transformation of reporting systems and built data ecosystems that empowered teams to act, not wait. That mindset now defines how I lead ELECTRIX.
PHILOSOPHY
At ELECTRIX, we don’t build reports—we build answers. Our philosophy is simple: eliminate chaos, simplify decisions, and enable leaders to act fast and confidently. Simplicity is power. That’s why I stand by my signature approach: No PowerPoint decks. Only live dashboards.
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IN DATA & AI INSTANT ANSWERS, REAL INSIGHTS
One of my proudest innovations was embedding OpenAI into Power BI dashboards, transforming traditional reporting into natural conversation. Clients now simply ask their data questions and get answers—no technical hurdles, just immediate insights. This practical, intuitive approach is what separates ELECTRIX from traditional consultancies.
THE DATA FUTURE
We’re just getting started. ELECTRIX is building next-generation solutions driven by AI, automation, and self-optimizing data pipelines. My vision is to continuously evolve our capabilities so clients stay ahead of tomorrow’s challenges, not just today’s.
